Paul Hunt
Opinion
14 December 2017
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As the holiday sales loom, it can be tempting to throw caution to the wind and discount like crazy in pursuit of traffic and margin-low spend, but, says Paul Hunt of Pricing Solutions (part of the iris network), the effects on the overall brand can diminish hard brand-building work.
About Paul Hunt
Paul Hunt is founder and President, Pricing Solutions (part of the iris network).